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In many ways it is a showpiece for the Supercars carnival that travels around the country from March through until November.
The first race on the calendar in Adelaide effectively sets the standard for all the others.
Brutal and bizarre murders make for eye-catching headlines, but Ms Shaw believes South Australians are especially interested in crime.
According to the Australian Institute of Criminology's most recent figures, the country's homicides are at an all-time low.
The national rate is one murder victim per 100,000 people.
Despite the decline in the Adelaide attendance last year, Supercars general manager of corporate affairs, Cole Hitchcock, will not entertain the thought that there is a finite audience for the championship.
Mr Hitchcock said total attendance across the 15-event Supercars season was up 3.1 per cent in 2017 compared with 2016."We are growing our audience but in different areas," he explained.
So why does the city of churches foster the notion that not only does it have more murders, but the killings are particularly twisted?